Roane Alliance was entering into a transformational year and needed a new identity to coincide with some pivotal organizational changes. We created a flexible logo system that included all individual partner brands (Roane Tourism, Roane ECD, Roane Chamber, Education Matters and Retire Roane), as well as the parent umbrella logo for Roane Alliance.
Each partner was given a unique logo, primary color palette and co-branding examples for marketing materials along with a marketing playbook.
Ongoing collateral, campaigns and installations, including the K-25 Overlook Visitor Center, continue to be developed as the brands are expressed in new ways to continue to connect with their core audiences.
Team Credits: Tuyen Ho, Art Director; Brayan Zavala, Designer; Katie Marshall, Designer; Sierra Plese, Designer; Wade Creswell and Pam May, Client; Mary Blair, Account Manager; PopFizz, Photography