The University of Tennessee Senior Branding
Personal Glyphs
Students went through a brand deck exercise to determine their own personal attributes. From those attributes, they created a set of icons to describe themselves and an application.
Corporate Identity
Students conceptualized and created a company that catered to their own personal interests. After defining and naming the company, we moved into logo design and applications.
Brand Advocacy Campaign
Students explored campaign branding that advocates for a cause they were personally passionate about.
